Privacy Policy

Privacy Policy

Last Updated: February 9, 2026

VIRELLENA respects the privacy of every visitor and customer who uses or interacts with our website. This Privacy Policy explains the types of personal information we may collect, how that information may be used, the measures we take to protect it, and the situations in which information may be disclosed to third parties.

By visiting our website, registering an account, communicating with us, or placing an order, you acknowledge the information practices described in this Privacy Policy.

1. Personal Information We Collect

We collect certain information that allows us to operate our online store, process transactions, provide customer support, and improve the overall customer experience.

Information You Provide Directly

We may collect personal information when you:

  • Place an order

  • Create a customer account

  • Subscribe to our mailing list

  • Contact our customer support team

  • Submit information through forms available on our website

Depending on how you interact with us, the information you provide may include:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Account information

  • Order details

  • Payment-related information

Information Collected Automatically

When you visit or interact with our website, certain technical and usage information may be collected automatically, including:

  • Internet Protocol address

  • Browser type

  • Device type

  • Operating system details

  • Pages visited

  • Website activity and interactions

  • Referral source

  • Cookie identifiers and related tracking information

Additional information regarding cookies and similar technologies can be found in Section 5.

2. How We Use Personal Information

The information we collect may be used for legitimate operational and business purposes, including those described below.

Processing and Fulfilling Orders

We use customer information to authorize or process payments, prepare orders for shipment, coordinate delivery, send order confirmations, and provide shipping or fulfillment updates.

Improving Our Services

Information may be analyzed to help us understand customer preferences, improve website functionality, refine our product offerings, and provide a more useful and relevant shopping experience.

Customer Communications

We may use your contact information to respond to enquiries, resolve customer service requests, send important service notifications, or communicate with you regarding an order.

If you have voluntarily chosen to receive marketing communications, we may also send information relating to new products, promotions, discounts, and special offers.

Fraud Prevention and Security

Personal and technical information may be used to detect suspicious behavior, prevent unauthorized transactions, reduce fraudulent activity, protect our website and systems, and enforce applicable store policies.

3. Data Security and Protection

VIRELLENA uses reasonable administrative, organizational, and technical safeguards intended to protect customer information against unauthorized access, alteration, misuse, disclosure, or loss.

Secure Data Transmission

Sensitive payment information is transmitted using Secure Socket Layer technology and is encrypted through the payment processor or payment gateway responsible for processing the transaction.

Limited Access

Personal information is stored within protected systems and is accessible only to authorized individuals who require such information to perform their responsibilities. Individuals with access to customer information are expected to maintain its confidentiality.

Payment Card Information

VIRELLENA does not store complete credit card or debit card information on its own servers after a transaction has been completed. Payment details are handled by authorized payment processors and service providers according to their own security procedures.

While we take reasonable measures to safeguard information, no method of electronic transmission or digital storage can be guaranteed to be completely secure.

4. Sharing Information With Third Parties

VIRELLENA does not sell, trade, or provide personally identifiable customer information to unrelated third parties for their independent use.

However, certain information may be shared with selected service providers that help us operate our website, process payments, fulfill and ship orders, provide customer support, analyze website performance, prevent fraud, or perform other necessary business services.

These service providers are permitted to access personal information only when necessary to perform services on our behalf and are expected to handle such information responsibly.

Advertising and Marketing Partners

Certain advertising, analytics, and marketing providers may use cookies, tracking pixels, tags, or similar technologies through our website. These technologies may help us evaluate advertising performance, understand customer behavior, and provide promotional content that may be more relevant to individual users.

These partners may collect information regarding browsing activity across websites, applications, or devices over time.

Our advertising and technology partners may include:

Information collected by these companies is processed according to their respective privacy policies and business practices. Customers may review the policies linked above, adjust browser settings, or use available platform controls to manage personalized advertising preferences.

5. Cookies and Similar Technologies

VIRELLENA uses cookies and related technologies to support website functionality and improve the shopping experience.

Cookies are small data files placed on a computer, mobile device, or browser when a website is visited. They help websites recognize devices, remember certain preferences, support important features, and gather information about website usage.

We may use the following types of cookies:

Essential Cookies

These cookies support important website functions, including customer account access, shopping cart functionality, security features, and checkout processing.

Performance and Analytics Cookies

These technologies help us understand how customers use and navigate our website, which pages they visit, and where improvements to the website experience may be beneficial.

Advertising Cookies

Advertising cookies may be used by VIRELLENA or third-party partners, including Meta and AppLovin, to evaluate advertising campaigns and provide promotional content that may be more relevant to customer interests.

For additional information about cookies commonly used by Shopify, please visit:

https://www.shopify.com/legal/cookies

Most internet browsers allow users to delete, reject, or limit cookies through browser settings. Please note that disabling certain cookies may affect website functionality or prevent some features from operating correctly.

6. Third-Party Websites and Links

Our website may include links to websites, applications, platforms, or services that are operated by third parties.

These external websites and services operate independently from VIRELLENA and may apply privacy practices that differ from ours. We do not control and are not responsible for the privacy practices, security procedures, content, or activities of third-party websites or services.

Customers should review the applicable privacy policy of any third-party service before providing personal information.

7. California Online Privacy Protection Act

In accordance with the California Online Privacy Protection Act, VIRELLENA follows the practices below:

  • Visitors may access certain areas of our website without creating an account or providing identifying information.

  • A link to this Privacy Policy is made available in an accessible location on our website.

  • Significant updates to this Privacy Policy will be published on this page.

  • Customers may request corrections or updates to their personal information by contacting us or accessing their customer account where available.

Do Not Track Requests

Where a supported browser-based Do Not Track signal is enabled, we will honor the signal by refraining from using tracking, advertising, or cookie technologies described in this Privacy Policy to the extent technically applicable.

8. Children's Privacy

VIRELLENA does not knowingly request or collect personal information from children under the age of 13.

If a parent or legal guardian believes that a child has provided personal information to us, they should contact VIRELLENA as soon as possible. After receiving a valid request, we will take reasonable steps to identify and delete the relevant information.

9. Fair Information Practices and Data Incidents

We recognize the importance of Fair Information Practice principles in helping protect consumer privacy.

If a data security incident occurs that affects customer information, VIRELLENA intends to take the following steps:

  • Notify affected individuals by email within seven business days

  • Post a notification on the website within seven business days

Any notification will be provided in accordance with applicable legal requirements and based on the information reasonably available regarding the incident.

10. Email Communications and CAN-SPAM Compliance

Email addresses may be collected for purposes including processing orders, providing customer support, sending transaction confirmations, and communicating shipping, account, or service-related updates.

Customers who voluntarily subscribe to promotional communications may also receive marketing emails regarding product releases, discounts, promotions, or special offers.

To comply with the CAN-SPAM Act, VIRELLENA follows these practices:

  • Email subject lines and sender information will not be intentionally misleading.

  • Promotional messages will be appropriately identified.

  • Marketing emails will provide a method for unsubscribing.

  • Unsubscribe and opt-out requests will be processed as promptly as reasonably possible.

  • Customers may stop receiving promotional emails by following the unsubscribe instructions provided at the bottom of applicable messages.

Unsubscribing from promotional communications does not prevent us from sending necessary transactional or service-related messages concerning orders, accounts, refunds, security matters, or customer support.

11. Updates to This Privacy Policy

VIRELLENA may update or revise this Privacy Policy from time to time to reflect changes in our business operations, website functionality, legal obligations, technology, or information-handling practices.

Any revised terms will be posted on this page. The date displayed at the beginning of this Privacy Policy indicates when it was most recently updated.

Continued use of our website after an updated Privacy Policy has been published constitutes acknowledgment of the revised terms.

12. Contact Information

Questions, concerns, or requests regarding this Privacy Policy or VIRELLENA's handling of personal information may be submitted using the contact information below.

Email:
support@virellena.com

Company Name:
Finnovate Hong Kong Limited

Business Address:
16/F, CENTRAL PLAZA, 18 HARBOUR ROAD
WAN CHAI, HONG KONG